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Brand reputation refers to how a particular brand (whether for an individual or a company) is viewed by others. A favorable brand reputation means consumers trust your company, and feel good about purchasing your goods or services.
Maintaining a positive brand reputation increases customer loyalty, builds confidence in the market and helps position you as a leader in your space. On average, consumers will read around 10 product or service reviews before making a purchase, which is why having a positive reputation is so important.
7 Powerful Ways to Build a Great Brand Reputation
- 7 Powerful Ways to Build a Great Brand Reputation. …
- Make sure social circles are a positive reflection of your brand. …
- Set guidelines for conflict management and responding to negative feedback. …
- Monitor your brand regularly. …
- Provide a good customer experience. …
- Collect feedback and make improvements. …
- Deliver on your promises.
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