Our Story
About Agency by PlayMas.Today
Our Story: From Digital Pioneers to Cultural Curators
Agency by PlayMas.Today is a boutique communication company specializing in destination events, media, and entertainment. Our roots trace back to 2006 with the founding of DIRadioCast New Media Network, a platform built by Africa Allah and Tanesha Harrigan to provide a voice and resources for the Urban community navigating the early era of podcasting, videocasting, and streaming.
As early adopters of tech, we were on the cutting edge—covering consumer electronics (as members of the CEA) and providing expert media, web design, and visual communication services to small businesses. This foundational expertise allowed us to successfully produce annual documentary series and co-produce complex international events, such as the Viral Movements Conference in Grand Bahama.
Our Impact By The Numbers
Years of Operation (Since 2006)
0
+
Continents Served
7
Major Destination Events Produced/Supported
0
+
Hours of Syndicated Content (Podcast/Radio)
100
M+
Client Testimonials
Curating Culture For Over Two Decades
Our Niche:
Play Mas with Purpose
The platform officially evolved into PlayMas.Today in 2015 to focus on the vibrant and expansive global Caribbean market, specifically Carnival (Mas) culture. We chose the name because playing mas is the closest thing to true freedom—a philosophy that guides our content creation and community building.
Today, Agency by PlayMas.Today leverages nearly two decades of experience in both the Urban and Caribbean markets to offer a unique blend of services:
Destination Events: Planning and managing high-impact cultural experiences.
Multimedia Production: Operating the Discover Music Channel and Carnival Radio to syndicate authentic music and conversations.
Expert Consulting: Providing clients with cutting-edge strategies in media implementation, visual communication, and tech integration.
OUR VISION
To be the premier global agency dedicated to the preservation, documentation, and syndication of authentic Urban and Caribbean culture.
OUR MISSION
To build trust by documenting the culture, supporting the artists, and sharing the global celebration of life. By partnering with us, you gain access to a team of established media experts who are actively shaping the conversation and capturing the culture worldwide.
OUR MOTTO
Discover Freedom. Explore History. Experience Culture.
Where Culture Happens
Our Signature Destination Event
