During the 2020 Pandemic year, hundreds of websites experienced a surge in website traffic as a result of emergency orders and mandated state, city or country lockdowns. Fast forward to a post pandemic era where countries are reinstating travel, entertainment and mass gathering. How do you continue to nature and retain website traffic?
It is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. We want to make decisions that use this new reliance on technology to our advantage.
1. Focus on the customers you already have
2. Move everything online
3.Run exclusive deals and offers
As businesses begin to reopen, a good way to get people interested in coming in is by offering exclusive sales promotions or deals. You can announce or even advertise these offers on social media platforms as well as promotional emails.
4. Give your communication strategy an overhaul
As people’s priorities and schedules change, the previous communication strategy you had in action may not be right. It would be wise to rethink the content you are creating, and the general approach you have towards your customers.
This could mean redoing your content calendar altogether or maybe putting some blog posts on the backburner while you focus more on articles that cater to doubts, fears, and questions related to the current situation. This also means that you need to take the time to get to know your post-COVID-19 customers.
5. Focus on a few main paid advertising channels
You need to figure out where your target audience is hanging out and then focus most of your PPC efforts on those channels.
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