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If you haven't heard of Gisellethe Wassi one, now is the time to see her in action. Becoming a Cutting Room Floor Super Supporter Subscriber
PATREON

Life of a Legend | A Collage Documentary
A professional radio broadcasting setup featuring a high-end microphone and DIRadioCast branding, symbolizing twenty years of independent media architecture and community-first digital storytelling.
Human Experiences

The Architect’s Blueprint: Why Ownership is the Only ROI That Matters
Stop data sludge! Use a clean WhatsApp marketing strategy for storage optimization. Proven mobile data tips for ethical growth.
Technology

WhatsApp Marketing: Please Stop Filling Up My Phone With Your “Data Sludge”
Digital ecosystem diagram for Agency by PlayMasToday showing closed-loop traffic flow from social media and QR codes to a central owned platform hub.
Agency Offers

The Silent Architect: Building Land in a World of Rented Faces
PhotoRecap

#PhotoRecap The Pulse of Bay Street: William Mortimer’s Junkanoo 2025-2026
Agency Offers

Engineering Cultural ROI: The Systems Behind the New Media Architecture
While most are making resolutions, we’re busy analyzing results. For a legacy brand, 20 years is a milestone—but it can also be a trap. Without the right infrastructure, "prestige" can quickly become "obsolescence." I spent the last 4 months of 2025 modernizing a 20-year destination event brand in Nassau. We didn't just throw a party; we rebuilt the engine. We moved from social media silos to a secure, fraud-resistant commerce fortress.
Agency Offers

Case Study: Beyond the Flyer — Modernizing a 20-Year Legacy Brand
A digital figure stands before a high-rise apartment building where every window is a smartphone screen. A gated entrance features a "For Rent" sign stating "Blue Tick Required," symbolizing the privatization of social media reach. (AI generated)
Human Experiences

The Invisible Walls: Why Your Digital Life is Now a Rented Apartment
Agency Offers

The Media Architect: Why Infrastructure is the New Innovation
i am no longer just a participant in the industry; I am a designer of systems and experiences. Whether it is executing a high-stakes aircheck for 102.7 FM Da Riddim or positioning my agency for global opportunities with the Ministry of Tourism, I am bringing a version of myself to the table that is more resilient, more skilled, and more focused than ever before.
Human Experiences

I Died in 2025: The Architecture of a Rebirth
Media Architect Africa Allah Radio Ready Soca Fix promotional cover for 102.7 FM Da Riddim broadcast strategy
Agency Offers

The Art of the Strategic Yes: Turning “Exposure” Into a High-Value Proof of Concept
The Original Video Podcast Architecture: Circa 2007. Long before 'streaming' was a corporate buzzword, we were in the field managing multi-cam setups, live audio mixing, and 72-hour exclusivity windows. This wasn't just content creation; it was the birth of the Video-Premium distribution model we see today on Netflix and iHeart.
Human Experiences

The Architecture of the Pivot: From 250MB Limits to the Netflix Era
I realized today that I didn't lose a client—I reclaimed my time. 🕰️
Human Experiences

Beyond Barter: Reclaiming Your Value and Scaling Up After a Professional Breakup
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