Agency by PlayMasToday
Your Integrated Delivery Specialists
The Ecosystem Architect: Authority & Vision
Africa Allah, Founder
30+ Years Global Production & Strategy
Our Mission: Integrated Delivery
The South Florida market—from Miami’s global conferences to Fort Lauderdale’s corporate retreats—is defined by high-stakes budgets and complex, siloed execution. **We are the single point of accountability** that ensures your event, digital strategy, and media assets are flawlessly integrated.
"30 years of lived experience allows us to anticipate logistics errors before they happen, providing immediate, authoritative project oversight and de-risking your entire production."
Our Integrated Service Contracts
The Three Pillars
1. Turnkey Production Oversight
Full-cycle management of all A/V, lighting, staging, and vendor coordination. We de-risk your logistics in complex, international environments.
- Vendor contract negotiation & liaison
- On-site operational management
- Logistics for international talent
2. Digital Ecosystem Architecture
Designing web assets (landing pages, apps) that flawlessly integrate with the event’s on-site timeline and call-to-actions.
- Event-focused Web/App development
- Real-time data collection setup
- Post-event CRM integration
3. Authority Media Production
Leveraging audio expertise for high-quality content: pre-event marketing, internal comms, and post-event recap podcasts/videos.
- High-fidelity podcast production
- Corporate video scripting & direction
- Multi-channel content scheduling
Featured Success Story: De-Risking a Destination Event
Project: Annual Caribbean Destination Conference (3,000 Attendees)
The Challenge: The previous year, the client faced massive delays and cost overruns due to miscommunication between A/V vendors and the digital team, resulting in a 4-hour delay on Day 1.
Our Integrated Solution: Agency by PlayMasToday was the single operational nexus. We implemented a unified digital production schedule, syncing the stage manager’s minute-by-minute rundown with the digital team’s server load times and social media push schedule.
The Quantified Result:
- Time: Zero schedule deviations over three days.
- Cost: Negotiated and streamlined vendor contracts, resulting in a 15% reduction in A/V spend.
- Engagement: Post-event digital asset production was delivered 48 hours faster, capturing 20% more lead conversions.
Ready to Integrate?
Let’s discuss how 30 years of integrated expertise can de-risk your next high-stakes production. We are actively accepting new strategic partnerships.
Direct Contact: Agency@PlayMas.Today
